Our Story / About Us

On a mission to make India Sleep in Style!

30 years ago, in 1989, our founders - Mr. Hitesh & Utpal Ruparelia embarked on a journey to make available high quality and fashionable sleepwear in the local market. What started as a mens sleepwear brand has since developed into one of India’s leading fashion brand for the entire family- covering sleepwear, athleisure wear and workout wear.
Woman in pink pajama set and man in olive green tracksuit with a girl in a blue velvet tracksuit and boy in a red sweater

With our experience of three decades in the nightwear and loungewear industry, we have been able to craft a brand that is for everyone. Whatever your idea of sleepwear is, Sweet Dreams is for you. In the summers, choose from our super lightweight styles in cotton and rayon, in the winters, pick from our valor tracksuits and fleece jackets, if you’re shopping for your bridal trousseau, choose from our range of satin nightgowns and babydolls for women.

Woman sitting on a chair wearing blue half sleeve pajama nightsuit

When we talk about sleepwear, comfortable and breathable fits and skin friendly fabrics are a given. With Sweet Dreams you get all that plus clothes whose fashion quotient is at max! Shop our athleisure collection for the perfect all day looks and grab our workout wear to ace your gym looks as well as any celebrity!

Young girl wearing a peach full sleeves night suit and a boy wearing a blue half sleeves pajama set lying on the floor

Welcome to the Sweet Dreams family!



Sweet Dreams is a brand registered under SD Retail Private Limited.

Survey No. 177, Near Apco Motors,
Beside Krishna Temple, Laxmipura, Lambha
Ahmedabad - 382405. Gujarat
Phone : +91-9327957803
email :care@sweetdreamsindia.com